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This Is How Gay Hook-Up App Grindr Was Courting Vital Advertisers

This Is How Gay Hook-Up App Grindr Was Courting Vital Advertisers

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Unless they will have tried it on their own, most marketers might not know that homosexual geo-social networking app Grindr possess a burgeoning advertising companies and a possibly financially rewarding future data businesses.

Grindr claims to function as largest all-male mobile social network worldwide, with almost 10 million users in 192 countries. Those consumers are defined in Grindr’s pitch data to marketers (that you’ll read entirely below) as “affluent, tech smart males,” exactly who generally obtain on the typical earnings, save money on products than straight folk and so are likely to bring future travel strategies: a perfect target base for marketers. ادامه خواندن